Etam's Orsay Runway Show

            Lingerie label Etam could be facing legal trouble from Paris’ Musee d’Orsay after the French label’s latest publicity stunt.

            Etam sent three fully clothed models into the museum. Once there, the ladies stripped down to their brightly colored Etam lingerie. The girls performed a quick runway show before running from the museum laughing. The cameraperson was working with the label and was dressed to blend in with the crowd. The footage shows the runway show and amused onlookers. The video was posted to Etam’s website, but it has since gone viral.

            Although the crowd may have been amused, the museum certainly was not. The Orsay says the video violates the museum’s rights as well as the rights of the people inside. Filming in the museum is prohibited. The Orsay requested that Etam remove the video from their website immediately or face legal consequences.

info from ny mag